Archives

Monthly Archive for: ‘January, 2018’

Creative Brief Inspiration

notebook showing lightbulb and notes

I’ve recently been immersed in the tools and techniques of design thinking, and have rediscovered the power of a creative brief as a tool for giving gentle direction to a project. Adopting this tool also has the benefit of underscoring the creative nature of the work we do. A creative brief is a construct out of the marketing and communication …

Read More