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Monthly Archive for: ‘January, 2018’

Dare to invite critique

peacock showing feathers

I wonder if you can relate to any of these scenarios: The final review. You’ve worked for quite some time on an important project, and finally, it’s done! You proudly show your finished product to your client and get a disappointing response. She lists a half dozen tweaks she wants made that will take more time than she knows, and …

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Creative Brief Inspiration

notebook showing lightbulb and notes

I’ve recently been immersed in the tools and techniques of design thinking, and have rediscovered the power of a creative brief as a tool for giving gentle direction to a project. Adopting this tool also has the benefit of underscoring the creative nature of the work we do. A creative brief is a construct out of the marketing and communication …

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