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Category Archive for: ‘Design Thinking’

Design Thinking: Reclaiming our identity as designers

Design Thinking Blog

The topic of design thinking is getting renewed attention in the L&D space. Among other things, it is seen as having the potential to inject creativity, to provide strategies for leveraging emerging technologies, and to expand our vision of learning support. At the same time, design thinking is sometimes critiqued as old wine in new bottles (and relatively tasteless wine …

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Dare to invite critique

peacock showing feathers

I wonder if you can relate to any of these scenarios: The final review. You’ve worked for quite some time on an important project, and finally, it’s done! You proudly show your finished product to your client and get a disappointing response. She lists a half dozen tweaks she wants made that will take more time than she knows, and …

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Creative Brief Inspiration

notebook showing lightbulb and notes

I’ve recently been immersed in the tools and techniques of design thinking, and have rediscovered the power of a creative brief as a tool for giving gentle direction to a project. Adopting this tool also has the benefit of underscoring the creative nature of the work we do. A creative brief is a construct out of the marketing and communication …

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